Minerals Council of Australia
Mining Careers

Acceleration was contracted to design and produce a highly engaging exhibition presence for the minerals industry to support its ‘Now Hiring’ campaign. A set of marketing collateral was developed for use online, at events, career expos and university open days. The creative approach was to achieve a consistent look and feel to the ‘Now Hiring’ campaign to directly engage, motivate and inform students looking at education and training options in the industry. The exhibition material also needed to be attractive to qualified workers (potential mature age students) looking to transition into the industry.

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Mining Careers
Mining Careers Now Hiring Professional Campaign

Marketing efforts focussed on segments that are most likely to enter mining career pathways. In focusing on particular audience segments, key messages and advertising creative were tailored to speak to the needs and interests of target groups. To reach the target segments, Acceleration placed advertisements and advertorials through a media mix of high profile magazines as well as print and online professional association publications.

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Mining Careers Now Hiring Professional Campaign
Mining Careers Now Hiring Trades Campaign

The Now Hiring Trades campaign was targeted geographically, with locations selected because of the high number of trades people living or working in the area. Campaign efforts were concentrated and limited to three areas - Geelong (VIC), Adelaide (SA) and Wollongong (NSW). Using a mix of channels such as mobile advertisements on buses, local radio (targeting people on their way to and from work), and local press advertisements, this targeted approach, directed at specific audience segments, enabled ‘Now Hiring’ to have a higher degree of exposure during the campaign timeframe.

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Mining Careers Now Hiring Trades Campaign
MiningCareers.com

The portal personalises the online experience of users through the deployment of a user centric information architecture design and lets users register their interest in mining sector opportunities. Registering their interest will allow users to ask questions and register into a particular audience category. The portal also gathers intelligence on what information is most relevant to each of the target audience segments to assist in guiding future development.

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MiningCareers.com
Queensland Health
Think Nursing

The Think Nursing site speaks the young people encouraging them to consider nursing as a career choice and in particular communicate to indigenous youth the benefits of a nursing career. The site also provides existing nurses with a career guidance tool assisting them in identifying professional development opportunities.

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Think Nursing
What am I? I'm a nurse

What am I? I'm a nurse is an interactive flash based microsite designed to engage
youth audiences with the ability to personalise certain components of the site. The site primarily looks to engage GenY audience using design that fits with their popular culture, interactive elements ensuring the site has a high fun factor, memorability and a viral referral value.

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What am I? I'm a nurse
Work for Us

The redesign of the Work for Us iis a more audience centric recruitment sub-site with increased communication efficiency, effectiveness and site traffic flow that drives project innovation and improve the way potential candidates interact with Queensland Health online. A user centric approach mean users will be able to quickly find, explore and express interest in positions that are advertised within three clicks.
 

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Work for Us
Centre of Ore Deposit Studies - University of Tasmania
Centre for Ore Deposit Studies

The aim of the Centre for Ore Deposit Studies promotional CDROM is to help increase the number of post-graduate enrolments in courses offered by the Centre of Ore Deposit Studies at the University of Tasmania. The CDROM creates a strong, modern and accessible image that is attractive to the target audience. It is intuitive to navigate and representative of the forward thinking and dynamic orientation, and showcase the innovation and quality of the services provided by the Centre.

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Centre for Ore Deposit Studies
The Chamber of Minerals and Energy of Western Australia (CMEWA)
Choose Mining

The Choose Mining CDROM raises the profile and attractiveness of careers in the Western Australia resources sector by engaging students not currently aware of or attracted to careers in the WA resources sector. The CDROM utilises interactive and immersive media, video interviews, video clips, sound bites and animated graphics to add value and increase the effectiveness of message delivery. The visual design communicates environmental sustainability, workplace safety and healthy conditions, science and technology, diversity and opportunities, and active lifestyles.

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Choose Mining
School of Earth Science, University of Tasmania
Why Earth Science?

The University of Tasmania’s School of Earth Sciences had in recent years experienced a substantial slump in student numbers and needed to implement a marketing program that could give them short to medium term results and real increases in student numbers (100+).

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Why Earth Science?
Xpress Information
Kangaruni - International Student Portal

This social networking internet site targets overseas “Gen Y’s” looking to move to Australia in order to complete Tertiary study. The Kangaruni site allows users to zoom into information and stories, peer group forums and networks, online market places, study and course opportunities and educational organisations in a fun and interactive way.

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Kangaruni - International Student Portal

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